The Never Always Newsletter
Each week, I take a concept from Never Always, Never Never, bring in new examples and context that didn't make the final cut, and show how these ideas are playing out in real time.
No listicles. No “5 tips for better ROAS.” Just real stories, real data, and the kind of thinking that made me write the book in the first place.
Grab your coffee and read something that makes you think differently about marketing and AI.
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Each issue starts with a concept from the book and goes deeper with new examples.
Companies proving these principles right (or spectacularly wrong) every week.
Real stories and real data. The kind of thinking that doesn't fit in a tweet.
First issue dropping soon.
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