The Never Always Newsletter
Each week, I take a concept from Never Always, Never Never, bring in new examples and context that didn't make the final cut, and show how these ideas are playing out in real time.
No listicles. No “5 tips for better ROAS.” Just real stories, real data, and the kind of thinking that made me write the book in the first place.
Grab your coffee and read something that makes you think differently about marketing and AI.
No spam. Unsubscribe anytime.
Each issue starts with a concept from the book and goes deeper with new examples.
Companies proving these principles right (or spectacularly wrong) every week.
Real stories and real data. The kind of thinking that doesn't fit in a tweet.
The funnel isn't a line anymore. Here's the new map of how people actually buy.
Read more →A prospect asked how to invest at the top of his funnel. His follow-up question says everything.
Read more →Every brand is running the same ad. Here's the version that works.
Read more →68% can't name the four P's. Here's the one that actually matters.
Read more →My first client sold negotiation seminars. He taught me why boring ads win.
Read more →The four numbers that actually tell you why your revenue moved.
Read more →Two marketing legends, one bottle of Krug, and the rule that explains your rising CPCs.
Read more →A restaurant at Disney changed its name and nothing else. It worked.
Read more →5-hour Energy, a hangover cure, and keeping a toddler quiet at 35,000 feet.
Read more →A $92,300 lab-grown bracelet, a shampoo aisle, and the truth about loyalty.
Read more →15 million people will visit Disney World for the first time this year. Most will never return.
Read more →The average Coke buyer purchases 12 times a year. The average Coke buyer is not typical.
Read more →I asked Gemini to picture a Harley customer. You already know what it generated.
Read more →Wilt Chamberlain had the data in his hands. It wasn't enough.
Read more →