AI Creative Studio

Stories that wouldn't exist without AI.

AI, in the hands of talented creatives, has changed what's possible for smaller brands. These are the ads we've shipped to real clients. Every one of them tells a real story for a real brand.

Exotic Nutrition

Exotic Nutrition: The Podcast

Two exotic pets hosting a podcast about high-quality, USA-made pet supplies. Built on decades of research showing that animals capture attention, generate positive emotional associations, and are remembered far longer than most other creative approaches.

The Fermi Paradox of AI creative.

If AI makes great marketing so simple, where is everybody?

There's a difference between something made with AI and something made by AI. The flood of AI-generated slop has convinced a lot of people that AI can't be used to make anything genuinely good. That's the wrong conclusion. The real question isn't whether AI can produce quality creative. It's whether the person using it has taste, judgment, and something worth saying.

There are decades of research supporting one of the most under-utilized strategies in advertising: cute animals. The Charmin Bears. The Geico Gecko. The Duolingo Owl. They capture attention, generate positive emotional associations, and are remembered far longer than most other creative approaches. And yet, almost nobody does it. Too many brands take themselves too seriously.

From Chapter 15, “The Emotional Edge”

AI isn't replacing excellence. It's replacing absence.

Small brands have always known the fundamentals matter. They weren't ignoring brand building because they didn't believe in it. They were ignoring it because it was unaffordable. The 150-year-old synthetic fertilizer brand maintained market share not because its product was better, but because no challenger could afford the creative to compete.

AI changed that equation. Not by replacing the creative team, but by giving talented people tools that amplify what they can produce. This ad was made by Dave Spector. He didn't open an app and say “write me an opera jingle.” He literally recorded himself singing, then used AI to slowly shape it into what you see here. He wrote the music and meticulously edited the entire video over many hours.

MitoGrow is a smaller brand with an incredible product. Brands like this typically lacked the resources and budgets to produce high quality ads. The lack of quality video made it impossible to compete on premium channels. AI, in the hands of talented creatives, has changed this dynamic. This would not have been an option two years ago.

From Chapter 32, “The Resource Gap”

MitoGrow

MitoGrow: The Opera

A patented biostimulant that works with soil ecosystems, not against them. This ad was made by Dave Spector, a creative, storyteller, and musician who wrote the music and meticulously edited this entire video. AI made it possible. But there's a difference between something made with AI and something made by AI.

A Cottage in the City

A home decor brand bringing warmth and character to modern living spaces. This spot isn't about any individual product. It's about how all of them come together to develop a sense of home.

Emotional advertising isn't what you think it is.

We tend to overcomplicate “emotional advertising.” We think it only applies to Super Bowl tearjerkers and heartwarming holiday spots. But emotion is often much smaller. A feeling of reassurance. A moment of amusement. A character you can't forget. If the audience feels something, they remember it. And if they remember it, you've improved your chances of being chosen.

Surface-level resemblance doesn't create connection the way storytelling does. A bland, literal message from someone who looks just like your audience will rarely cut through. But a story told with characters who embody real emotion will.

The ads on this page don't just show products. They tell stories. They use characters, humor, music, and emotion to build the kind of mental availability that turns unknown brands into ones people actually remember. That's been the playbook for decades. What's new is who gets to run it.

From Chapters 12 & 15, “The Attention Spectrum” and “The Emotional Edge”

Full Portfolio

More from the studio.

MitoGrow

MitoGrow: The Journey

A brand story showing MitoGrow's mission to help reduce water consumption by up to 50%. Small brands like this typically lacked the resources to produce high quality ads. AI changed that dynamic.

Lynx Golf

Lynx Golf: The Comeback

A heritage golf brand making its return to the American market. This commercial brings the brand's story to life with cinematic production that would have been unthinkable for a challenger brand just two years ago.

Happsy

Happsy: Sleep Happy

An organic mattress brand competing against billion-dollar incumbents. This ad leads with feeling, not features, building mental availability among a broad audience of light buyers.

Curaprox

Curaprox: Crave Your Color

Swiss oral care, reimagined for a younger audience. Bold color, bold energy, and a creative concept that makes you actually feel something about a toothbrush.

Biscotti Dolci

A family-owned Italian bakery bringing authentic biscotti to American homes. The ad transports you to Italy before you've even tasted the product.

Skin Worldwide

A premium skincare brand built on clinical results. This spot pairs science with emotion, letting the audience feel what transformation looks like.

AdVenture Media (Internal)

Claude Code: The Old Man

An internal creative experiment. A story about aging, technology, and the gap between generations. Built entirely with AI tools by our creative team.

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