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Ideas in progress.
Ongoing articles, insights, and commentary on marketing strategy, AI, and what's actually working right now.
AllStrategyBrand StrategyAI & Marketing
Strategy8 min readMar 10, 2026
Why the Old Playbook Is Broken
The platform tricks and optimization shortcuts that built most digital marketing careers have been commoditized. Here's what actually changed and what to do about it.
Read more →Brand Strategy10 min readMar 6, 2026
Mental Availability: The Marketing Concept Most Digital Marketers Ignore
Mental availability is the single most important driver of brand growth. Most digital marketers have never heard of it. Here's why that matters.
Read more →AI & Marketing7 min readMar 1, 2026
AI Amplifies Whatever You Bring to the Table
AI isn't a shortcut. It's an amplifier. If you have strong strategy, AI makes you dramatically more effective. If you don't, it helps you execute mediocrity faster.
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