Resources
Go deeper.
Frameworks, references, and bonus content that extend the book's ideas. This library grows over time.
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Recommended Reading List
The books, papers, and research cited throughout Never Always, Never Never — organized by chapter.
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Key Research References
Links to the Ehrenberg-Bass, Byron Sharp, Binet & Field, and other research referenced in the book.
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Articles & Talks
Selected articles, keynotes, and interviews that expand on the book's core themes.
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Strategy Audit Framework
A step-by-step framework for evaluating whether your marketing strategy is built on solid ground or tactical quicksand.
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AI Readiness Assessment
A practical assessment to evaluate your team's readiness to adopt AI tools without losing strategic discipline.
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Measurement Maturity Model
A framework for moving from last-click attribution to incrementality-based measurement over time.
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Chapter Discussion Guides
Team discussion questions for each chapter — designed for book clubs, agency teams, and marketing departments.
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